THIS PRIVACY POLICY IS EFFECTIVE UPON September 2021
This Privacy Policy aims to give you information on how we collect and process your personal data.
The www.lookbyvalentina..com website and any other means of collecting personal data are controlled by Look by valentinaLimited, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website.
In order to be able to offer Braintree’s payment options, we will pass to Braintree certain aspects of your personal information, such as contact and order details, in order for Braintree to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Braintree you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Braintree’s privacy policy.
It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.
We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.
SCOPE
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any www..lookbyvalentina.com web or mobile view where this Privacy Policy appears.
By navigating to a www.lookbyvalentina.com website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.
Look by valentina Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
COLLECTION AND COOKIES
We collect, process, and retain personal information from you and any devices you may use when you navigate to a www.lookbyvalentina..com web or mobile view, by transacting, by registering an account and otherwise interacting with us. We may also collect personal information from you if you physically enter one of our stores or attend an event.
We capture customer data, purchase data, and browsing behavior as part of the www.lookbyvalentina.com loyalty program. This is so we can optimize and personalize your experience with https://lookbyvalentina.com/
The personal information we collect includes the following:
- Personal information including payment related information you give us when you register or purchase through the site or mobile app;
- Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity;
- The content we generate via machine learning algorithms as they apply to personalize your experience by curating more specifically the items you have an interest in, as well as supporting general service optimization including bid/markdown automation
- Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlists, and participation in promotional activity; and
- Device identifiers such as IP addresses, cookie IDs, IDFAs, and other device identifiers, as well as geolocation information, IoT technologies, and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your weblog information.
- If you give us personal data about someone else, you must do so only with their explicit and prior consent.
We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g. content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with www.lookbyvalentina.com
We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content.
Cookies are text files stored on your computer when you visit web pages. To make full use of the online shopping and personalized features on www.lookbyvalentinacom, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalized features of this website by using them.
COOKIES AND SOCIAL-MEDIA TOOLS
- If you ‘share’ www.lookbyvalentina.com content with friends through social networks – such as Facebook, Pinterest, and Twitter – you may be sent cookies from these websites. www.lookbyvalentinacom doesn’t control the settings of these cookies and is not responsible for how these cookies work.
- Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.
MANAGING COOKIES
- Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.
- If you’d prefer to restrict, block or delete cookies from www.lookbyvalentina.com or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.
- Managing your settings will differ depending on the type and version of web browser you use. The instructions below apply to Microsoft Windows, with the exception of Safari, which is only for Mac, and may vary in different devices
HOW WE USE YOUR PERSONAL INFORMATION
We use the personal information we collect to: provide and improve our services, provide you with a personalized experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities. We process personal data for purchases, payments, customer support, and fulfillment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with www.lookbyvalentina..com to enable us to personalize your experience with www.lookbyvalentina.com. This processing constitutes profiling under the GDPR and
We process your personal data in this way as it is in our legitimate interest to offer you a personalized experience on our sites and to provide you with personalized advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimize data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorized use or disclosure of your personal data.
We use and retain your personal information to provide, improve and personalize our service to:
- Offer you site content that includes items and services that you may like and keep track of your basket
- Customize, measure, and improve our services
- Hold views between web and mobile sites, deep linking, and device linking
- Provide other services requested by you as described when we collect the information
Where we have the right to do so, we shall use and retain your personal information to personalize communications, to contact you, either via email, telephone, social media, text messages, or postal mail in order to inform you of account activity, delivery fulfillment, and marketing related activity.
We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve machine learning-based statistical analysis which permits the identification of buying patterns that allow us to further personalize your experience.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.
YOUR RIGHTS
The General Data Protection Regulation provides for rights of access, modification, and deletion of your personal information.
You can submit your rights servicing request here.
The GDPR provides you with the following rights:
If your request refers to your right not to be profiled, please contact customer care: customerservice@contact@lookbyvalentina.com
MANAGING PREFERENCES
- You can control how we send personalized marketing, from the My Account section of a registered account.
- Accessing Manage Preferences allows you to control how we communicate with you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by changing your Marketing Preferences.
DISCLOSURE AND SECURITY
We may disclose your personal information to legal entities within the www.lookbyvalentina.com group of undertakings, and to third authorized third parties. We do not disclose your personal information to third parties for marketing purposes.
We protect your information using measures that reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. We minimize the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In so doing we may disclose your personal information to authorized third-party service providers who help us to provide our services such as
- Payment providers to facilitate purchases
- Fulfilment providers to facilitate order management, packaging and delivery
- Marketing and advertising providers in order to personalise your experience
We do not disclose your personal information to third parties for marketing purposes.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defense of legal claims.
We protect your information using measures that reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
If we were to be acquired by another company, we may share information with them and we will require that company to agree to follow this Privacy Policy with respect to your personal information.
QUESTIONS
- If you have a question about this Privacy Policy, please contact: contact@lookbyvalentina.com
- It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
